This was the question of the hour on June 5th, recognized around the world as Environment day. As part of the celebrations, Unilever Pakistan ran a series of events around raising awareness about the environment.
In a city of 15 million people, with no real effective waste disposal system to speak of, and having been confronted with massive oil spills, risks of Dengue and Bird Flu outbreak, needless to say, it is a city faced with a myriad of challenges. Challenges that organizations like Unilever Pakistan are hoping to address.
On this day, Unilever invited me to give a presentation on the Story of Stuff to their staff. While designing the session we came up with a great idea to engage the crowd in a solution finding activity. So after Introducing myself, and getting a few comments from the crowd about a proactive solution finding approach to the environment, I showed the Documentary.
The reactions came with an applause and comments of awe from the crowd as sparks of Aha moments went off in their minds.
We quickly captured that moment into world-cafe style groups and had them brainstorm solutions on how to improve the impact that Unilever and themselves as individuals can make on the environment.
The output was prepared and here are 3 of many solutions that came out.
"Endorse products of companies that are environmental friendly"
"Move to a Paper-less Office"
"Buy organic products, and use biodegradable materials in packaging"
The success of the event was so great that now Unilever Pakistan has set up screenings of Story of Stuff at all their warehouses and factories!
One small event can really have a huge impact :)
Thats Damu baby
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